Harbridge Partners Limited
Central & Western Area
Posted on 14-Nov-22
Job Highlights
- 5+ years experience in CRM/Marketing Analytics
- Strong English&Chinese spoken&written capabilities
- 2+ years managerial experience
Job Description
Title: CRM Manager / Lead
Location: Central, Hong Kong
Our client is a leading Insurer in Hong Kong that is growing and is hiring a highly motivated and experienced Finance professional to join their team.
Responsibilities:
- Act as roadmap owner, define the CRM product direction, and ensure the product features support the product strategy
- Manage the day-to-day CRM engagement activities including but not limited to build the CRM automation journey in Salesforce platforms
- Provide customer behavioural data, drive insights from in-depth analysis and recommendations.
- Work with cross-functional departments for the segmentation of marketing programs, performing data quality checking and measuring the program effectiveness.
- Develop and implement campaigns and activities to grow existing customer sales
- Manage customer data platform by collecting and segregating all digital data across channels and touchpoints
- Develop analytical solutions for management team and provide consumer insight on consumer behaviour and customer satisfaction
Requirements:
- Bachelor’s degree in Marketing, Quantitative Analysis, Business Studies and related disciplines.
- 6-8 years’ relevant experience, preferable in telecom, banking or insurance products and with at least 2 years supervisory level.
- Excellent commercial and technical understanding across CRM, digital marketing and e-commerce
- Data driven decision experience with good numerical and analytical skills
- Fluency in English and Cantonese is required
- Excellent communication and presentation skills
Work Benefits/ Work Environment:
- Open and friendly company culture.
- Performance Bonus
- Great Career progression.
- Excellent career growth prospects
Please send an updated resume to cv (at) harbridgepartners (dot) com
Harbridge Partners Limited
Employment Agency Licence: 68770
Job Functions: Banking / Financial Services / Insurance
Job Type: Full Time Permanent
Years of Experience: 6 Years