CRM Manager / Lead

CRM Manager / Lead

Harbridge Partners Limited

Central & Western Area

Posted on 14-Nov-22

Job Highlights

• 5+ years experience in CRM/Marketing Analytics
• Strong English&Chinese spoken&written capabilities
• 2+ years managerial experience

Job Description

Title:              CRM Manager / Lead

Location:      Central, Hong Kong

Our client is a leading Insurer in Hong Kong that is growing and is hiring a highly motivated and experienced Finance professional to join their team.

Responsibilities:

• Act as roadmap owner, define the CRM product direction, and ensure the product features support the product strategy
• Manage the day-to-day CRM engagement activities including but not limited to build the CRM automation journey in Salesforce platforms
• Provide customer behavioural data, drive insights from in-depth analysis and recommendations.
• Work with cross-functional departments for the segmentation of marketing programs, performing data quality checking and measuring the program effectiveness.
• Develop and implement campaigns and activities to grow existing customer sales
• Manage customer data platform by collecting and segregating all digital data across channels and touchpoints
• Develop analytical solutions for management team and provide consumer insight on consumer behaviour and customer satisfaction

Requirements:

• Bachelor’s degree in Marketing, Quantitative Analysis, Business Studies and related disciplines.
• 6-8 years’ relevant experience, preferable in telecom, banking or insurance products and with at least 2 years supervisory level.
• Excellent commercial and technical understanding across CRM, digital marketing and e-commerce
• Data driven decision experience with good numerical and analytical skills
• Fluency in English and Cantonese is required
• Excellent communication and presentation skills

Work Benefits/ Work Environment:

• Open and friendly company culture.
• Performance Bonus
• Great Career progression.
• Excellent career growth prospects

Please send an updated resume to cv (at) harbridgepartners (dot) com

Harbridge Partners Limited
Employment Agency Licence:  68770